Clear Fruit Water

I led monthly social media strategy and analytics for Clear Fruit, managing the brand’s content calendar to support new product promotions, highlight user-generated content, and strengthen engagement across its core audience.

Through performance analysis, I identified that audiences responded especially well to posts featuring multiple bottles together regardless of flavor, which helped emphasize variety and visual impact while improving engagement and shareability; this insight became a recurring creative direction within the content strategy.

I also leveraged user-generated content to showcase authentic consumer experiences with the brand, which helped inform and support the development of a micro-influencer campaign that expanded reach and strengthened community connection. The success of this influencer-focused approach contributed to the brand’s continued investment in creator partnerships, including a current collaboration with a player from the Detroit Lions.

In addition, I managed ongoing community engagement by responding to comments and messages and maintaining a friendly, accessible brand voice while using analytics to refine posting cadence and optimize overall campaign performance.