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Crooked Media
Social Media Associate
- Helped produce and distribute content that has generated 385M impressions, 57.1M engagements, and an audience growth of 1.2M across three channels on five platforms.
- Developed strategic frameworks and best practices for Community Management, driving engagement and audience growth. Community Management monitoring and messaging; increased message volume by 35.6% received and 79% sent.
- Conceptualized and executed innovative social media content, including original and exclusive features. Curated top-performing podcast clips to maximize social media engagement and impressions. Provided rapid-response video editing, graphic design, and copywriting support for urgent content needs.
- Managed daily publishing and scheduling for nine podcasts, including flagship programs Pod Save America and Vote Save America Super PAC.
- Designed and launched a User-Generated Content (UGC) program, leading to an increase in merchandise revenue per post.
Crooked Media Instagram
Crooked Media TikTok
Crooked Media Twitter
Pod Save America Instagram
Vote Save America Instagram
Pod Save America TikTok
Vote Save America TikTok
Pod Save America Twitter
Vote Save America Twitter
At Crooked Media, I helped lead content production, publishing, and distribution across multiple social platforms, generating 385 million impressions, 57.1 million engagements, and audience growth of 1.2 million. I managed end-to-end publishing workflows, ensuring timely rollout of podcast clips, episode promotions, and campaign-related content across channels, while collaborating closely with editorial and production teams to support copywriting and editing for social-first storytelling.
I curated high-performing podcast moments into short-form clips optimized for platform-specific engagement and developed strategic community management frameworks that strengthened audience interaction and consistency of voice across accounts. I also launched a user-generated content program that increased merchandise revenue per post, demonstrating the value of community participation in conversion-focused campaigns.
Together, these efforts contributed to the organization receiving one Webby Awards honor in 2024 and two additional Webbys in 2025 for Social Public Service and Activism, recognizing the effectiveness of our digital publishing strategy and audience engagement approach.
