Everfresh Juice

I led monthly social media strategy and analytics for Everfresh Juice, managing the brand’s content calendar to support new product promotions, strengthen audience engagement, and highlight user-generated content across platforms.

Through performance analysis, I identified that audiences responded especially well to simple, visually focused single-product posts that featured flavor-associated colors and emojis as background elements, and I incorporated this insight into the ongoing content strategy to improve engagement and consistency. I also leveraged user-generated content to showcase authentic consumer experiences with the brand, which helped inform and support the development of a micro-influencer campaign designed to expand reach within key audiences.

In addition to content planning, I managed community engagement by responding to comments and messages and reinforcing a friendly, approachable brand voice, while using analytics to continuously refine posting cadence and creative direction for stronger campaign performance.