Tiger Lights

In my work managing social media for Tiger Lights, a brand under Arrowhead Engineered Products, I supported the relaunch of the auxiliary lighting line through the Devour The Night campaign, which positioned the brand around the hardworking, day-or-night mindset of farmers and off-road enthusiasts.

As Arrowhead continues to serve more than 50,000 dealers, distributors, repair shops, and small businesses worldwide, the challenge was reintroducing Tiger Lights as a distinct, performance-driven brand within a large portfolio while clearly speaking to its core audience. I helped execute social media strategy across platforms to reinforce the campaign’s bold positioning and drive awareness among equipment operators and off-road users, translating the aggressive, get-it-done brand voice into consistent digital storytelling.

Beyond the Devour The Night campaign, I was responsible for maintaining the brand’s ongoing monthly social media presence, including managing the content calendar, developing platform-specific creative, and analyzing performance metrics to optimize engagement and reach over time. The campaign extended beyond social into print and digital advertising and successfully directed audiences to the brand website to locate dealers and shop online, supporting both brand recognition and conversion-focused traffic.

Through coordinated messaging, audience-aligned creative, and analytics-driven strategy, the social rollout strengthened Tiger Lights’ visibility during its reintroduction and helped establish a clear identity within the aftermarket parts space.